It’s been an interesting console generation, to say the least. PS5 and Xbox Series X launched in the midst of a global pandemic, while Nintendo SwitchIts popularity and dominance continued on its own track. While many tend to compare the three, the truth is that the Switch has been in its own league for quite some time in terms of popularity and market. This may be one of the reasons why Nintendo Switch games are so rare for sale and why the main console, the Lite version, and the OLED version are still the same price years later.
Even with Nintendo doing its own thing, it’s understandable that many are concerned about Switch pricing after Sony recently announced that it’s raising prices on the PS5 worldwide. Several countries are seeing price hikes of up to 20%, and while Sony hasn’t raised prices in the US, it stands to reason that the US itself might not be clear about PS5 price hikes just yet. Many are still looking to Microsoft and Nintendo for comment on their plans. Microsoft recently commented, in short, that there are no plans to raise prices for the Xbox Series X/S, and now Nintendo has weighed in as well.
In response to VGC’s request for comment, Nintendo’s UK arm reiterated President Furukawa’s June statement that he could not comment on pricing strategies; However, as of this moment at least, Nintendo has no plans to raise Switch prices in response to the increasing hardware cost associated with inflation.
As the spokesperson said, “As our Chairman Mr. Furukawa said at the 82nd Annual General Meeting of Shareholders in June: ‘While we cannot comment on pricing strategies, we currently have no plans to change the price of our equipment due to inflation or increased purchase costs in each country. We will determine future pricing strategies through careful and continuous deliberation. While the final price for consumers is always determined by retailers, Furukawa stated, Nintendo has no plans to increase the trading price of its consoles.”
It’s worth noting that the messages here are pretty straightforward, and that seems to be something Nintendo had expected somewhat. After all, when Sony was asked about a PS5 price hike a few months ago, the response given was an unanswered one. Of course, this response doesn’t mean it’s impossible, but at least for now, Nintendo Switch fans are clear.
It’s undoubtedly a tough time for many companies, with global inflation costs skyrocketing, there have been shortages of needed components for years now, and the pandemic still continues to contend with it as well. It’s hard to pinpoint the long-term effects on PS5, Xbox Series X/S, and Nintendo Switch, but for now, it’s pretty clear where the chips will fall.
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